It’s increasingly common for consumers buying anything from a DVD player to a pasta maker to compare prices and check out product reviews at websites such as Amazon, kelkoo or ciao.com, ahead of making a purchase online. If they like their purchase, they might even crow about it on Facebook or Twitter.

Now Mirasense AG is offering the same power to shoppers browsing store aisles in the real world. The company, winner of the Science|Business...

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